The official store of the England national team has officially landed in China, and the English Football Association joins hands with Juxing Power to open a new era of fans consumption

Recently, the English Football Association officially reached a comprehensive cooperation with Juxing Power, a leading sports IP licensed product company in China. Juxing Power has become an official authorized and retail partner of the Greater China region of the England national team, and has exclusively operated the official store of the England national team. The exciting cooperation between

Juxing Power and the English Football Association marks the first time that the official genuine products of the England national team will enter the Chinese market. Through the official English national team store, Juxing Power online channels and offline FanTown Juxing Store, bringing rich and colorful official products and convenient and fast shopping experience to tens of millions of English fans in China.

The official flagship store of the England national team has debuted on the JD platform, and will also be listed on the multi-platform channels covered by Juxing Power in the future. Fans can purchase official authorized products in multiple categories including clothing, accessories, trendy toys and other categories in JD.com [England National Football Team Official Flagship Store].

The England national team is one of the oldest and most influential national teams in the world. From Bobby Charlton to Rooney, from Beckham to Kane, and now the new golden generation represented by Bellingham, Foden and Saka, the performance of the Three Lions in the World Championships has always touched people's hearts and embodies the love and expectations of countless Chinese fans. This time, Juxing Dynamics joins hands with the England national team, which will help more loyal supporters of the Three Lions continue their love outside the arena and experience the special charm of the new sports lifestyle.

Juxing Dynamics CEO Luo Bin said: "The English national team is a world-class football totem, and we are very honored to join hands with it. As the 2026 US-Canada and Mexico World Cup has entered a year-on-year countdown, we are very happy to be able to officially launch the official store of the England national team on this day. We are very looking forward to the future of the England national team, whether it is the competitive performance on the court or the consumption experience off the court, it will bring more and more surprises to Chinese fans."

Picture: The first batch of official clothing products of the England national team

As the authorized partner of the English Football Association and the England national team in China, Juxing Power is also a franchise authorized partner of major national team IPs such as Argentina national team, Spain national team, France national team, Portugal national team, Germany national team, Italy national team, and the Netherlands national team. It has created a number of sales records of sports IP authorized products and is extremely well-known among sports users. Juxing Power's online channels and offline FanTown Juxing Store have also become a brand new shopping destination for Chinese sports users.

Picture: Juxing Power X England National Team Official Products are officially launched

According to Juxing Power COO Jin Ye, sports IP licensed products are currently showing a new consumption trend. In the consumption context of the new era, young fans are increasingly paying attention to the product's design sense, cultural sense and emotional connection. The cooperation series between Juxing Power and the English national team will integrate more British trends and the Three Lions spirit, impressing consumers with creativity and quality.

When talking about the interactive operation with fans, Hou Tianzhao, the head of the Juxing Power project, said: "We will plan a series of rich online and offline activities in China around the England national team, including fan community operations, welfare interactions during the event, urban flash events, etc. We look forward to allowing every Three Lions fan to find their own home court."

The 2026 World Cup is approaching, and the Three Lions Army is ready to go. Juxing Power will also work with the vast number of Chinese fans to cheer for every expedition and ignite the passion of football outside the green field.