Juventus reached new sponsorship agreement with Jeep and Visit Detroit to become a jersey chest advertiser

May 14th, Juventus' official website announced an important sponsorship agreement with Jeep and Visit Detroit. From the 2025/26 season, these two brands will become the team's jersey chest advertising partners, further enhancing the club's international influence.

Jeep has been a long-term partner of Juventus from 2012 to 2024. The contract renewal will bring Jeep to Juventus' jersey again. Visit Detroit became the club's main destination tourism brand partner for the first time, and became the first CVB (Conference and Tourism Bureau) to appear as a major jersey sponsor in the Serie A. Both brands represent excellence and innovation and share a global perspective and deep connection to the community with Juventus.

According to the agreement, in domestic competitions, the logos of Jeep and Visit Detroit will appear on the jerseys of men's and women's teams and other teams at the same time. In international competitions, Jeep will be the only breast advertising sponsor.

"We are very proud to announce this prestigious sponsorship collaboration, which marks two partners with an international perspective, Jeep is an old friend of ours for over a decade, and Visit Detroit is a passionate new member." Juventus CEO Maurizio Scanavino said, "Both companies share similar values, including excellence, innovation and passion for sports. This collaboration provides us with opportunities to grow together and strengthen the club's status to achieve new goals. Thanks to Jeep and Visit Detroit for their trust, we are ready to embark on this new journey."