It is said that Manchester United s price increase cannot stop generating revenue

Manchester United has tried every means to increase revenue and reduce expenditure in recent years. In addition to the price increase of tickets, now even the diet on the court has increased fees, which makes Manchester United fans feel helpless.

Last month, a price chart of beer sold at Old Trafford stadium leaked, because the price increase was quite large, which had already caused concern among Manchester United fans. Manchester United responded that the price of beer was not actually decided, but a few weeks later it seemed that a nightmare finally came true. When Manchester United played against Fiorentina in a friendly match, Manchester United fans found that the price of beer at Old Trafford was greatly increased compared to last season, with beer prices of different brands ranging from 30% to 50%.

According to the media Manchester Evening News, the spokesperson said: "In the past two seasons, we have experimentally reduced beer prices under the opinions of fans. Unfortunately, since the last comprehensive inspection of vendor prices, food and beverage prices have risen (up 25 to 30% in the past three years). Operating costs have increased due to food production costs. We will not be able to continue to offer discounts in the 2025/26 season, so the prices of certain commodities can only be raised."

After the increase in on-site beer prices this season, the price will be £4.95 to £5.75 depending on the brand. Manchester United believes that the price of beer is in a reasonable range: "Although the price has increased compared to previous seasons, the price of a brand of beer is still lower than the average price of the Premier League, that is, £6, and far below the average price of five bars near Old Trafford Stadium (£6.29). In comparison, the adjusted price of beer sold at Old Trafford Stadium is still the ninth cheapest in the Premier League."

In recent years, Manchester United's new financial management methods have made many Manchester United supporters feel dissatisfied, raising the game ticket price to an average of £66, and canceling discounts for children and the elderly. When talking about the price increase, Manchester United shareholder owner Sir Ratcliff said: "The price of Manchester United's ticket is actually lower than that of London team Fulham, which is not reasonable." Now even the beer that people who watch the Premier League love most have to increase the price. No wonder Manchester United fans are complaining.