Don t doubt Manchester United s ability to attract money!

Don’t doubt Manchester United’s ability to attract money! Ratcliffe is planning to take Manchester United into NBA Europe - but how much revenue will it generate?

This is indeed a good idea. The club's proposed entry into the NBA's European division could open up a significant new source of revenue as the British billionaire seeks to push United's boundaries in football.

The European division being built by the NBA is targeting the global basketball market worth US$500 billion, which contains huge opportunities for Manchester United, the world's most commercially valuable sports brand. Manchester United has recorded record revenue of 665.5 million pounds in 2025, of which commercial income reached 333.3 million pounds.

Industry analysts believe that a basketball team operating under the Manchester United brand can bring in incremental revenue of 40 million to 80 million pounds per year in the initial stage, depending on sponsorship agreements, broadcast revenue and ticket sales. The NBA European Division, which will soon be composed of 10-12 metropolitan teams, aims to significantly increase the current European basketball market with a market value of 200 million. Participation in it will allow Manchester United to enter this lucrative competition.

Manchester United's profound influence has made it the preferred partner for top shirt manufacturers, technology sponsors and global advertisers eager to expand exposure outside football. Game day revenue also has huge potential: NBA teams in the same market can generate an average of 20 million to 40 million pounds per year through ticket sales and venue cooperation.

For Ratcliffe, who has been actively exploring new financial sources to stabilize the club's long-term finances, this may become Manchester United's most commercially transformative move since the global expansion of the Premier League. If the plan is successful, the Manchester United basketball team will not only reshape the club's profit model, but also extend its influence in the two major sports fields in the world.