Liverpool Echo: Bayern is trying to use cooperation with Adidas to promote Wiltz s transfer

May 17th Pharmaceutical Supernova Wilz has recently been linked to many clubs such as Bayern, Liverpool, Manchester City, etc. The Liverpool Echo published an article saying that Bayern is looking forward to using its partnership with Adidas to promote Wiltz's transfer, but Adidas is unlikely to provide financial support to Bayern.

As Liverpool joins the competition to sign Wilz this summer, transfer rumors have ignited the imagination of Reds fans. According to reports from the UK and Germany, the 22-year-old Leverkusen core player is approaching to leaving the team.

The deal requires huge amounts of money. Considering Wiltz's age, talent potential and the remaining two-year contract, the transfer fee is expected to reach £125 million, and the weekly salary is rumored to be as high as £400,000. Although Liverpool, Bayern and Manchester City all have the financial resources, it ultimately depends on the club's determination and players' wishes, and Bayern is currently in the lead.

German Bild recently revealed that Bayern honorary chairman Heness is trying to use the relationship between club equipment sponsor Adidas and Werz (personally signed with Adidas) to promote a transfer. Adidas holds an 8.3% stake in Bayern.

There are precedents in such operations: As Nike's spokesperson, Mbappe was rumored that Nike might help his transfer to Liverpool (the player eventually joined Real Madrid). However, there is compliance dispute over third-party participation in transfer financing. Among the 115 Premier League accusations currently facing Manchester City include violations of former coach Mancini's salary payment through third-party companies.

Liverpool will end their cooperation with Nike next year to switch to Adidas, which may allow them to slightly outperform their city rivals Manchester City (sponsored by Puma), but Adidas is unlikely to directly provide funding for Bayern.

The real breakthrough lies in commercial development: the Bundesliga business influence ranks third in Europe, far less than the global radiation power of the Premier League; Liverpool, as the world's top IP, can have a synergy effect with Wilz's personal sponsorship rights; the players are currently limited in international awareness, and joining the Premier League is more conducive to the improvement of their commercial value.

Although equipment sponsor relationships may become bargaining chips (especially when competing with Puma-sponsored Manchester City), the decisive factor remains the competitive prospects. However, if the "club-brand-player" trinity can be achieved, it will open up considerable profit space.