La Liga Club Fan Community Project is launched in Beijing Wangfu Center, and carnival events will be held in June

Beijing News (Reporter Chen Lin) On May 28, the Spanish Professional Football League officially reached a cooperation agreement with Xizu Chain Technology to launch its innovative scientific and technological project - LALIGACLUB in China, and settled in the Wangfu Center in Beijing.

This is the first such fan interaction platform based on Web3 in China. Through the integration of online platforms and offline space, a new community-driven fan interaction experience is created. Based on a distributed model, the platform supports fans to connect, interact and develop their respective fan communities. The

La Liga Club Fan Community Project was signed at the Wangfu Center in Beijing. Photo by Wang Guibin, reporter of Beijing News

At the event site, it was officially announced that it would hold a special event "LALIGACLUB Carnival" in Wangfujing, Beijing in June this year. As an important part of the project launch, the event will include multiple interactive experiences and invite a legendary La Liga star to the scene to interact face to face with fans.

It is understood that the core of the platform is a fan community ecosystem powered by Web3 technology. Based on the fan-led "society" structure, it covers fans of 42 clubs under La Liga. Each club will be established around different interest themes (such as games, players, stars and content types).

LALIGACLUB fan community project has many pioneering functions and represents a new stage of the development of Chinese fans' culture. It achieves a truly immersive experience by combining online interaction with offline activities, including fan activities, flashlights, theme displays, and offline community spaces.

In addition, the platform has introduced an incentive mechanism of "making money while playing" and "making money while shopping", encouraging fans to receive rewards through games, participation in interaction, content creation and community construction. The platform will also have a decentralized market, where fans can freely trade collections, experiences and services between and within the clubs. At the same time, the platform has also introduced a community governance mechanism to provide fans with tools such as voting, proposals, and initiating projects, promoting semi-autonomous operations of the club, enhancing real connections between fans, enhancing stickiness and opening up new revenue models.

Since 2023, Dongcheng District has actively promoted the implementation of the project, coordinated relevant departments to provide professional guidance for the approval process, and opened a green channel to ensure the promotion of the project. At the same time, the Wangfujing Regional Management Committee organized a project team to inspect multiple industrial spaces on site, and finally selected the Wangfu Center as the project operation base.

La Liga Chairman Javier Tebas delivered a speech on the spot. Photo by Wang Guibin, reporter of Beijing News

At the signing site, Sergi Torrents, executive director of La Liga Greater China, said: "In today's era, fan communication should no longer be one-way. We hope to provide the fan community with tools to independently initiate interactions and projects." Mei Wei, chairman of Xizu Chain Technology, introduced that Xizu Chain Company is led by blockchain ledger technology to create an open business around the sports fan community. Through the LALIGACLUB platform, integrating online and offline will build a Web3 fan community ecosystem for the future AI era, and will innovate and diversified experiences for fans.

As a key achievement in Dongcheng District's investment promotion in Spain in 2023, the official implementation of LALIGACLUB marks a major breakthrough in Dongcheng District's promotion of the deep integration of culture, business, tourism, sports and science. The project fully utilizes the resource advantages and brand effect of the Wangfujing International Consumer Center City Demonstration Zone, uses the digital fan community as a carrier to innovate and create a new consumption scenario that combines virtual and real, injects new vitality into the Wangfujing business district with a youthful and technological vitality, and also provides an innovative practical sample for the cross-border integration of culture, business, tourism, sports and science.