In the ninth year of the World Table Tennis Championships, how can a "Chinese door" stand on the world stage and express strongly?

On May 25, the 2025 World Table Tennis Championships ended successfully in Doha. Wang Chuqin won the men's singles championship for the World Table Tennis Championships for the first time, Sun Yingsha defended the women's singles championship with strong strength, and Wang Manyu and Kuai Man jointly won the women's doubles championship... This national symbol, known as "Chinese ball", once again shined on the international stage. TATA wooden door, which echoes it, has become the official partner of the World Table Tennis Championships for nine consecutive years. This year, we will complete the brand power breakthrough in a more systematic and creative way - in China, TATA wooden doors take advantage of the popularity of the World Table Tennis Championships, linking product releases and global marketing, and break through in terms of communication volume and terminal sales; globally, this top event has also become a strategic springboard for TATA wooden doors to accelerate the brand's overseas, allowing the image of "China Door" to truly go out and complete the double breaking wall with both emotional resonance and value output.

9-year collaboration with the World Table Tennis Championships comes from a high degree of harmony between the spirit of both sides

From 2017 to 2025, TATA Wooden Doors have joined hands with the ITTF World Table Tennis Championships for nine consecutive years, becoming a benchmark partner in the home furnishing industry in global sports events. If table tennis is a "Chinese ball", then TATA wooden door is a "Chinese door". The long-term resonance between the brand and the event, the final analysis may be four words: spiritual harmony!

The concentration, patience and practical work advocated by the "Table Tennis Spirit" are highly consistent with the brand philosophy of "Chinese door" TATA wooden door. For 26 years, TATA wooden doors have always focused on making wooden doors. This is the stubbornness of a group of carpenters, adhering to the concept of "one meter wide and ten thousand meters deep", and making the traditional category of wooden doors have multiple values ​​such as functions, design, and aesthetics, creating a quiet, beautiful and high-quality home life for people. "Make a better door and give it to more people." This is the wish set by TATA wooden door since its inception.

"Table-Pong Spirit" also contains the power of hard work and breakthrough, and this is the brand background color of TATA wooden doors. Since the first launch of 45° inclined magnetic noise reduction silent doors in 2012, TATA wooden doors have created the "silent doors" subcategory. In the following decade, TATA wooden doors insisted on holding new product launches every year, forcing companies to continue to innovate, from door leaf structure to sealing materials, from noise reduction technology to use scenarios, not only refreshing users' awareness of silent performance, but also marking its continuous leap in the technological leadership level.

"Table-Pong Spirit" is the spirit of caring for the motherland and winning glory for the country. "Make home more beautiful and renewing the industry" is the corporate vision of TATA wooden doors, and it is also an expression of its mission as an industry leader. In the past ten years, TATA wooden doors have obtained more than 190 core patents, and have taken the lead or participated in the formulation of a number of national and industry standards. They have successively disclosed key achievements such as 45° inclined soft magnetic absorbing silent technology patents and fire door patents to the industry, and have always actively promoted the industry's technological upgrades and standard innovations with an "altruistic" attitude.

It is precisely based on the spiritual core that the cooperation between TATA wooden doors and the World Table Tennis Championships can last for nine years and achieve a double breakthrough between "inside the arena" and "outside the arena" in 2025: In the arena, TATA wooden doors continue to appear frequently, and the brand image is strongly output as the "Chinese ball" reaches the top again; under the arena, TATA wooden doors have been continuously deepened in technology and user precipitation, and have obtained the "2024 China Silent Wooden Door Sales First" certification awarded by Frost&Sullivan, an international authoritative market research institution.

Two "breaking the circle", one based on Sports Honor, and the other rooted in market sales, forming an internal and external response to brand influence, from technological leadership to user recognition, from on-site emotional resonance to off-site brand power certification, TATA wooden doors not only won the voice, but also achieved a synchronous leap in "brand power + market power".

Sports marketing has advanced again from out-of-the-field circle to breaking the circle at the terminal for nine consecutive years. As an official partner of the World Table Tennis Championships, TATA wooden doors have long since jumped out of the traditional sports marketing path and turned to more in-depth and systematic brand expressions. This year, TATA wooden doorkeeper event IP is fully integrated with brand proposition, product release, emotional marketing, and terminal reach, creating a brand communication scenario driven by sports narrative as the core.

TATA wooden doorkeeper's anniversary celebration was upgraded to the brand's long-term IP asset "Love Pin Day". The Olympic champion Liu Shiwen was signed as the brand's "Silent Ambassador", and upgraded "Silent" from product functions to a symbol of life attitude - closing the door is a self-concentration, self-consistent and quiet self-space; when opening the door, you will go to love and strive for life in a full state. And with the help of the popularity of the event and the peak of user attention, we can achieve strong resonance at the concept level and efficient reach of brand communication.

In fact, in order to truly implant the concept of "quiet life" into the minds of users, TATA wooden doors continue to promote IP expression in brand operations. From the annual "Silent Day" to the continuous establishment of "Silent Ambassadors", TATA wooden doors have continuously created content, scenes and public topics around the silent lifestyle, gradually building a user cognitive channel with high recognition and strong memory points, and reaching long-term resonance with consumers at the concept level.

"Silence" is not only a perceptible product experience, but also upgraded to an aesthetic proposition and life philosophy by TATA wooden doors. On June 1, TATA Wooden Doors joined hands with Silent Ambassador Liu Shiwen to launch the "Silent Winner" online live broadcast. The live broadcast is centered on "Enjoy the Quiet World and Win the World". It not only conveys the spirit of sports, but also demonstrates the brand value of TATA Wooden Doors creating a quiet life with technology, inspiring every family to win the world with concentration and protect their original hearts with silence..

In order to achieve a collaborative closed loop between brand momentum and terminal sales, TATA Wooden Doors has launched the "Simple White" series of wooden doors, focusing on the three core selling points of "ultimate quietness, classic and versatile skin texture", accurately responding to the new generation of users' living needs for both function and aesthetics. It also creates offline flash spaces in Jinan and Chongqing, presenting four style rooms of dopamine, childlike fun, log simple, and natural wasabi in the form of a "blind box theater". Through the integration of character setting and spatial style, it creates a dual connection of "perceptible life situation + empathetic personality story", and presents the "simple white" series of "versatile and unlimited" value propositions.

At the same time, at the channel terminal, TATA Wooden Door also launched the "Win Tickets to Doha" event for users during the World Table Tennis Championships, leading many TATA Wooden Door users to the finals to help the national table tennis team, achieving strong binding to the World Table Tennis Championships resources, narrowing the distance between brands and users, and becoming an important tool to promote transformation.

TATA wooden goalkeeper connected the popularity of the World Table Tennis Championships with the home event of the anniversary celebration of "Love Pin Day". With the help of the popularity of the event and the peak of user attention, it completed a deep connection from online communication to offline conversion, from value concepts to user resonance, and realized a two-way journey between traffic acquisition and brand precipitation.

Calibrates the momentum of breaking through and grasping the window period of globalization

In recent years, the domestic home furnishing market has entered the stage of stock game, demand has become saturated, homogeneous competition has intensified, and growth has been limited. At the same time, "building more internationally influential Chinese manufacturing brands" has been officially written into the government work tasks in 2024. In this context, "going overseas" is no longer a strategic option to add icing on the cake, but has become a key path for brands to travel through cycles, find new additions, and break through intra-volume.

TATA wooden doors have a keen insight into structural opportunities, taken the lead in taking the pace of globalization, and officially sounded the new clarion call for brand leaps and international expansion.

Build global brand power. Top events have always been the "accelerator" for the rise of world-class brands. TATA wooden doors join hands with the Doha World Table Tennis Championships, brand LOGO has appeared in the main venue LED screens, athlete channels and official broadcasting screens, covering major markets such as Europe, America, the Middle East, and Southeast Asia. It presents the technical strength, concentration and champion quality of TATA wooden doors to the world, realizing the integrated output of brand logos and Chinese spirit, laying the foundation in the level of brand awareness, market development and cultural resonance, enhancing the brand's influence and competitiveness in the international market, and setting an example for the global development of national brands.

From technology to cultural outlook. In recent years, TATA wooden doors have relied on the technical strength and quality base of "China Intelligent Manufacturing" to continuously enhance their competitive voice in the international engineering and retail markets. From the African Union CDC, Cameroon Parliament Building to Pakistan Guadal International Airport, etc., we accumulate global trust with actual engineering results. At present, TATA wooden door sales network has covered more than 30 countries around the world, becoming the first choice brand for international engineering projects.

TATA wooden door chairman Zong Ruiyuan said that big countries should not only strive for the first place in the market, but also lead in value; not only should products go global, but also standards should be established and culture should be spread. TATA wooden door’s overseas strategy is to achieve a leap from “engineering overseas” to “brand overseas”, from “technology overseas” to “cultural overseas”, build a brand differentiated cognitive system with cultural appeal and emotional resonance, and become a bridge for cultural exchanges and integration between China and foreign countries.

Focus on the three key regions and adhere to global localization. Outside the arena, TATA's wooden door globalization strategy has begun to show results. Accelerate the construction of a global business strategic map with Southeast Asia, the Middle East and North America as the fulcrum. Among them, the Middle East markets such as Saudi Arabia and Dubai have formed implementation results, and the US market is steadily advancing. In different regional markets, TATA wooden doors adhere to unified technical standards and quality bottom lines, while deeply understanding local cultural aesthetics and living habits, and carry out targeted product research and development and design innovation: strengthen minimalist design expression in the Middle East market, and in the US market, local designers are jointly carried out local material adaptation and style customization, gradually forming a product system that has both global consistency and local adaptability, so as to achieve all-round satisfaction of user needs and scene-based precise innovation.

has joined hands with the World Table Tennis Championships for 9 years, making TATA wooden doors one of the most involved Chinese domestic enterprises with top sports events. With the continuous advancement of its globalization strategy, sports potential energy and brand strength have completed in-depth coordination, which will burst out greater momentum and help TATA wooden doors enter a higher-dimensional development stage.

In the future, Chinese brands going overseas will no longer be "products traveling across the ocean", but a full-link reconstruction project of culture, spirit, cognition and service. Among them, TATA wooden door has taken the lead. The next home court belonging to the "China Scope" will not only be the stadium, but also thousands of households in the world.