The Lakers Dynasty ushered in a new era: the business password behind the change of tens of billions of yuan

On June 19, the NBA ushered in big news: the Lakers are about to complete the largest team trade in NBA history. According to well-known reporter Shams, TWG Global head Mark Walter will acquire a majority stake in the Lakers for a sky-high price of about $10 billion, a figure that set a new record for global professional sports teams.

This deal marks the end of the Lakers' 46-year "Bass Era". In 1979, legendary businessman Jerry Bass bought the Lakers for $67.5 million, opening the golden age of the Purple and Gold Dynasty. During the Buss family's helm, the Lakers won 11 championship trophys and became one of the most successful giants in the NBA. Now, this team that carries countless glory is about to usher in a new master.

It is interesting to note that the valuation of this transaction far exceeds market expectations. According to Forbes' 2024 data, the Lakers' valuation is only $7.1 billion, trailing the Warriors (8.8 billion) and the Knicks (7.5 billion). But Mark Walter is willing to pay a premium of up to $10 billion, highlighting the unique commercial value of the Lakers brand. The new boss has made great achievements in the field of sports investment and already owns multiple professional teams such as the MLB Dodgers and the WNBA Sparks.

transaction details show that although the controlling stake has changed hands, Jenny Bass will retain the team's operating rights. This innovative model of "separation of ownership and management" not only ensures the continuity of the team's inheritance, but also injects fresh blood into future development. As Lakers' legend Magic Johnson said: "Mark and Jenny are both competitors who pursue excellence, and this cooperation is a perfect match. "

Looking at the NBA team trading market in recent years, the Lakers' change of ownership by 10 billion is not an isolated case. From Cuban selling the Mavericks for 3.5 billion yuan to the Celtics' change of ownership by 6.1 billion yuan, NBA team valuations are experiencing explosive growth. Behind this phenomenon is the process of the redefinition of the value of professional sports IP - the team is no longer just a competitive entity, but also a super business platform integrating entertainment, technology and finance.

Mar Walter's acquisition may open a new chapter of the Lakers' "cross-border operation". Referring to its successful experience in operating the Dodgers, the Lakers may bring innovation in player signing methods (such as deferred payments), commercial development, etc. in the future. Some fans joked: "Maybe you will soon see the Lakers sign Antetokounmpo + Jokic's All-Star Package. "

This century-old transaction not only rewrites the valuation system of sports business, but also indicates that professional sports are entering a new era of capital operation. For Lakers fans, while maintaining competitive traditions, the team is expected to gain stronger financial support and a more international operating vision. A new chapter of the Purple Gold Dynasty is slowly unfolding.