Fearless Contract Joins with NBA China to jointly support the development of public welfare education for youth basketball

Cover News Reporter Cai Shiqi

On September 27, the 2025 NBA Star Celebrity Competition was held in Chengdu. As a grand event that attracted much attention from basketball enthusiasts, the 2025 NBA Star Celebrity Competition was promoted and implemented by Sichuan Province's deep integration strategy of cultural and tourism, gathering many NBA legendary stars and Chinese-language artists including Ray Allen, Nick Young, Paul Pierce, Richard Hamilton. At the event site, "Fearless Contract" and NBA China announced that NBA China will provide professional support for the Fearless Contract Charity Action, and will follow up the basketball charity program focused on the 2025 "Echo Plan" to provide professional basketball education support for children in underdeveloped areas. At the same time, NBA star Ray Allen was invited to participate in the first "Basketball Training Camp" to interact with young people from supported areas.

Chengcheng officially announced the start of cooperation. The Legendary Stars Help Echo Plan

"Echo Plan" is a special public welfare action launched by the "Fearless Contract" in May this year. The theme of the first public welfare is "Born Fearless Dream Building Stadium". The planned investment is no less than 10 million yuan, and it will be jointly implemented by Tencent Growth Guardian Platform, Tencent Charity and One Fund to support the construction of physical education resources in underdeveloped areas in more than ten provinces and cities.

Subsequently, NBA China will provide professional support based on the "Echo Plan" around two aspects: First, the two sides will cooperate to implement basketball training camps, inviting NBA stars to provide face-to-face communication opportunities with young people from supported regions; second, NBA China will provide professional coaches and courses for the "Fearless Contract" basketball charity action, including basketball training camps for young people and physical education teaching and training for physical education teachers, to help the development of basketball sports education in underdeveloped areas.

In the first basketball training camp, Ray Allen, a legendary NBA three-pointer nicknamed "Gentleman", appeared at the scene on the day of the event and had a cordial interaction with student representatives from the supported schools. The approachable Ray Allen not only taught the children professional basketball skills, but also shared valuable experiences in his basketball career.

Echo Plan has built 14 campus charity basketball courts

At the press conference, Huang Lingdong, vice president of Tencent Interactive Entertainment and general head of China of Fearless Contract, shared the concept and content of the Fearless Contract, and disclosed the current charity progress: "Since the launch of the Echo Plan, 9 campus basketball courts have been completed and donated materials in Guizhou, Hebei, Yunnan and other regions. Five basketball courts will be completed before the end of September, so that more children can exercise healthily on the real basketball court. "

Senior Vice President of NBA China , NBAX President Li Jianwei also shared the follow-up charity project support plan: "I think this is a very good attempt. In the future, NBA China will assist the fearless contract basketball charity action and provide professional coaches and courses, including basketball training camps for young people and physical education teaching and training for physical education teachers, and promote the development of basketball and physical education in underdeveloped areas. "

In recent years, many regions across the country have carried out the "Strength Snake Action" plan to improve the system health of primary and secondary school students, focusing on core links such as physical health, inter-learning activities, and sleep guarantee, aiming to comprehensively improve the quality of basic education and the comprehensive quality of students.

At the moment when the healthy growth of young people is increasingly attracting attention from all walks of life, more and more companies are beginning to support the improvement of educational resources in underdeveloped areas through public welfare actions.

With the completion of more basketball courts and the advancement of professional training, more children will benefit from it in the future and gain happiness and growth in sports.